The five-star hotels of Hilton Vilamoura, Tivoli Marina Vilamoura, Tivoli Victoria and The Lake Spa Resort launched on 2 October the new “Vilamoura Meetings” brand designed to promote the region as an ideal destination for conferences and events.

According to the “Jornal de Negócios” newspaper, the aim is to transport the brand to the European market – United Kingdom, Germany and Belgium are amongst the main priorities – and to enhance the Algarve region’s MI (Meetings and Incentives) segment.

The hotels have an impressive accommodation supply when joined together, as well as 22 meeting rooms and a conference centre seating up to 1300 people.